Centralised Reviews
Every review from every location in one inbox, so nothing sits unanswered for a fortnight.
A central review inbox pulls every review from every location and every connected source into one queue. You can filter by rating, by site and by whether it has been answered, and reply from the same screen.
What it does
Reviews spread across forty profiles get answered unevenly, and the unevenness follows a predictable shape. Two or three locations reply within hours because the manager there happens to care. The rest reply now and then, or never. And nobody at head office can say which is which without opening forty separate dashboards.
The cost shows up to customers before it shows up to you. Somebody comparing businesses reads the reviews and the replies together, and a wall of unanswered criticism reads as a business that does not listen. That judgement is made in seconds, on a page you are not watching.
One inbox collects every review from every location into a single queue you can filter by rating, by site and by whether it has been answered. The backlog becomes visible, which is most of the problem solved. You cannot work a queue you cannot see.
It also tells you which sites are actually keeping up. Reply rate and time to reply per location turn a vague sense that reviews are handled into two numbers you can put in front of the people responsible.
Everything you get
One queue for everything
Every review from every location and every connected source in a single list, newest first.
Filter by what matters
By rating, by location, by source, and by whether a reply has gone out.
Reply from the same screen
Answer without opening the profile, so working the backlog is one pass rather than forty logins.
Unanswered surfaced first
The reviews with no reply sit at the top, because those are the ones costing you something.
Reply rate per location
See which sites answer and which do not, instead of assuming it is happening everywhere.
Time to reply
How long a review waits before somebody answers it, measured per site.
Assign to a person
Push a review to the manager who should handle it, so it stops being everyone job and nobody job.
Search the history
Find any review by wording, rating or date, which matters when the same complaint comes up twice.
Export for reporting
The queue and the numbers behind it, in a document with your logo.
From setup to first result
- 1
Connect every location
Including the small sites. Those are usually where the unanswered pile is.
- 2
Look at the backlog first
The first view is nearly always worse than expected. That is the point of having it in one place.
- 3
Answer the critical ones today
Sort by rating. A one star with no reply is the most expensive thing on the list.
- 4
Work back through the rest
Positives take seconds each once you are in a queue rather than in forty dashboards.
- 5
Assign the sites that need an owner
A location with no name against it will drift back to being unanswered.
- 6
Set the target
Same day for anything under four stars is a reasonable rule and easy to check.
- 7
Read the numbers monthly
Reply rate and time to reply, per location. Both should move once the queue exists.
What changes when you use it
- Only connecting the big sites
- Answering by date instead of rating
- Leaving positives unanswered
- No owner per location
- Measuring nothing
- Customers read the replies too
- You cannot work a queue you cannot see
- The quiet sites are the problem
- Speed changes the outcome
- Reply rate is a number you control
Customers read the replies too
People comparing businesses read reviews and replies together. Unanswered criticism at the top reads as a business that does not listen.
You cannot work a queue you cannot see
Forty dashboards means no queue at all. One list is most of the fix on its own.
The quiet sites are the problem
Reviews get answered where a manager cares. Everywhere else they pile up, and nobody at head office knows which is which.
Speed changes the outcome
A reply within a day can change what the reviewer does next. A reply three weeks later is a record, not a recovery.
Reply rate is a number you control
Unlike rating or volume, whether you answer is entirely up to you, which makes it worth measuring.
One complaint twice is a pattern
Searchable history turns two similar reviews into something you can act on rather than two separate irritations.
What it measures
- Reviews received per location
- Reviews still unanswered
- Reply rate per location
- Average time to reply
- Rating mix per site
- Reviews by source
Reports you can send
Every output can be exported and carries your branding, never ours.
Unified queue
Every review, every location, every source.
Unanswered list
What still needs a reply, by site.
Reply rate report
How many reviews each location answers.
Time to reply
How long reviews wait, per site.
Rating breakdown
How the mix looks per location and over time.
Branded export
The queue and the numbers in your own document.
Who this is built for
Work every client backlog from one screen instead of client by client.
Find the branches that never reply, by name.
Let each franchisee handle their own reviews while head office watches the rate.
One list, worked once a day, instead of a tab you keep forgetting.
Get more out of it
- Connect every location, especially the small ones nobody watches.
- Sort by rating before date. The one star with no reply costs the most.
- Set a same day target for anything under four stars.
- Give every location a named owner for its reviews.
- Answer the positives too. A profile where only complaints have replies looks defensive.
- Read reply rate and time to reply monthly. Both are yours to move.
Only connecting the big sites
The unanswered pile is almost always at the locations nobody is thinking about.
Answering by date instead of rating
Working newest first means the one star from Tuesday waits behind twelve five stars.
Leaving positives unanswered
A profile where only complaints have replies reads as defensive. Positives take seconds in a queue.
No owner per location
Reviews that belong to everybody belong to nobody, and the queue quietly refills.
Measuring nothing
Without reply rate and time to reply you are guessing whether any of this is working.
By hand, or with this
| Doing it manually | With Centralised Reviews |
|---|---|
| Forty dashboards, no queue | One list across every location |
| Unanswered reviews found by accident | Unanswered surfaced at the top |
| No idea which sites reply | Reply rate for every location |
| Reviews handled where a manager cares | An owner named for every site |
| The same complaint noticed twice, separately | A searchable history |
| Nothing to report | Reply rate and time to reply, exportable |
- Connect every location and every review source
- Look at the full backlog before doing anything
- Answer everything under four stars today
- Work back through the unanswered positives
- Assign an owner to each location
- Set a same day target for critical reviews
- Check reply rate and time to reply each month
One of 42 tools on the same plan
Every tool below is on the same plan at the same price. Nothing here is an extra, an upgrade or a separate subscription.
Rank & Visibility
Manage Profiles
Posts & Automation
Reviews & Reputation
Reports & White-Label
Questions people ask
What does a central review inbox do?
It pulls every review from every location and every connected source into one queue you can filter by rating, site and reply status, and you answer from the same screen.
Which sources are included?
Every location profile you connect, plus the other review sources you link. They all land in the same list rather than in separate places.
Should I reply to positive reviews?
Yes. A profile where only the complaints have replies reads as defensive. In a queue a positive takes a few seconds.
How fast should I reply?
Same day for anything under four stars. That window is when a reply can still change what the reviewer does next.
How do I stop the backlog coming back?
Give every location a named owner and watch reply rate monthly. A queue with no owner refills quietly.
Can I see which locations are behind?
Yes. Reply rate and time to reply are reported per site, which is usually the first time anyone can say which branches actually answer.
Can I export it for a client?
Yes, the queue and the numbers behind it, in a document carrying your logo.
Every tool. One price. Nothing extra to buy.
$5.33 per location per month gets you Centralised Reviews and the other 41 tools.